RIM Changes Name To Blackberry, Launches Blackberry 10

RIM Changes Name To Blackberry, Launches Blackberry 10


Photo Credit: Blackberry

Research In Motion renamed itself ‘BlackBerry’ and unveiled its long-awaited BlackBerry 10 lineup, but it looks like investors were not impressed.

The stock had been up as much as 5% on Wednesday to $16.62 a share leading up to the launch event. After Thorsten Heins unveiled the new BlackBerry 10 phones, however, the stock did an about-face and plummeted by 11% from the day’s high, falling to as low as $14.41 a share — a loss of 6% for the day.

BlackBerry 10 is the first version of RIM’s smartphone platform designed for touch devices. Previous versions, such as BlackBerry 7, were optimized for non-touch handsets with physical keyboards.

Other nice additions to it includes an adaptive software keyboard that adjusts to your typing style over time and a predictive word suggestion feature that can add words to your messages with a quick gesture. There is also a new camera that offers features such as composite photos that snap several images in quick succession so you can merge them into one idealized photo.

It also has new enterprise features including Balance, which creates two “personas” on a BlackBerry device, one for work and one for personal use.

Send you eyewitness reports to iwitness@paradigmshiftng.com

Click here to subscribe to The Paradigm Newsletter

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Photo Credit: Blackberry

Research In Motion renamed itself ‘BlackBerry’ and unveiled its long-awaited BlackBerry 10 lineup, but it looks like investors were not impressed.

The stock had been up as much as 5% on Wednesday to $16.62 a share leading up to the launch event. After Thorsten Heins unveiled the new BlackBerry 10 phones, however, the stock did an about-face and plummeted by 11% from the day’s high, falling to as low as $14.41 a share — a loss of 6% for the day.

BlackBerry 10 is the first version of RIM’s smartphone platform designed for touch devices. Previous versions, such as BlackBerry 7, were optimized for non-touch handsets with physical keyboards.

Other nice additions to it includes an adaptive software keyboard that adjusts to your typing style over time and a predictive word suggestion feature that can add words to your messages with a quick gesture. There is also a new camera that offers features such as composite photos that snap several images in quick succession so you can merge them into one idealized photo.

It also has new enterprise features including Balance, which creates two “personas” on a BlackBerry device, one for work and one for personal use.

Send you eyewitness reports to iwitness@paradigmshiftng.com

Click here to subscribe to The Paradigm Newsletter

Comments

comments

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